Tis the season...

There's a lot of truth in this comic for most independent photographers...  I know I didn't fully anticipate how expensive this would get.  I suppose when it was just my "hobby", I didn't have the need to keep track of how much money I spent on equipment, software, computers, etc.  But now it's a requirement.  I only have one word: ouch.  So now I need to really focus on building a business, getting work more consistently, and yes, marketing myself.  

I'm not 100% sure what the best approach is, so I'm throwing all kinds of stuff at the wall and seeing what sticks.  I think the first thing I need to do is find a mentor or two, second is do a LOT more networking.  And I need to revamp my website to start driving more traffic this way.